Everyone is searching for rasa, pleasure. The status of rasa is the highest. As persons we have our subjective existence, but rasa, pleasure, has His supersubjective existence. He is a person. He is ahkila rasamrta murtih: the reservoir of all pleasure. He is Krsna. Rasa is Krsna. There cannot be rasa in any other place but Krsna. He is the fountainhead of all different types of rasa. So, by the nature of our constitution we have to search after Krsna.